This year’s NMDS gathers speakers from RIM, Qualcomm, Microsoft, Sony Ericsson, Ocean Observations and many more.
Additional panelists and roundtable participants are still added to the list below. Stay tuned via Twitter by using the hashtag #nmds11 and don’t forget to visit our Facebook Group to get the latest news!
As a contributor to Forbes.com and founder of the international communications agency Ink Communications, Jennifer is a new order PR warrior on the front edge of the changing communications landscape. Jennifer broke new ground with Ink as a virtual agency pioneer in 2000, helping clients to translate their communications efforts into competitive advantages. Jennifer has made a name coaching start-ups on their communications and marketing strategies that help them find their own niche in the world. Her specialty is IPTV, mobile and web 2.0 companies.
An award winning Swedish entrepreneur, designer and innovator, named ”super hot potato” by the business magazine Dagens Industri. When Sofia and her class from the Royal Institute of Technology, visited Tokyo in 1999, she was ”hit” with an insight. – The future was spelled ”mobile services and content”. In 2001 she was ready to kick-start Ocean Observations with Samsung as a first client. Ocean has worked with companies such as Vodafone, Nokia, Skype, Electrolux, Ericsson and more recently, the Japanese mega-operator KDDI. The focus is always set on “meaningful interactions between brands and consumers”. Ocean designs mobile products and services to improve the user experience but it doesn’t end there. Kitchen equipment and in-car information systems are also part of the portfolio.
Johan has worked with Adobe many times during the last five years, and is now an employee, fill the evangelist needs and bridging the dialogue to developers and the creative sector. He is an all-round internet application developer with strong technical background, yet with both an eye and a heart for design and user experience. Johan has long track-record from a number of commercial new media design agencies in the UK and Sweden, as well as broad experience from the publishing industry.
Johanna Fagrell Köhler Twitter | Linkedin | Blog
CEO of Mobiento Marketing Group (SE)
Mobiento has created several of thousand campaigns since the start 2001 and is the winner of MMA, Red Herring top 100, Golden Key, Golden Tag, Golden Egg etc. Mobiento has offices in Stockholm, Oslo, Copenhagen and New York. Johanna has worked with interactive media and branding since the mid 1990s, starting as Business Unit Director at Icon Medialab, one of the leading digital agencies in Scandinavia. In the beginning of 2002 she founded and became the CEO of the design agency Summer and further the CEO of the marketing group ONE Media, listed at the Swedish equities market place – Aktietorget. She is member of the board of HiQ, listed at the Swedish alternative market Nasdaq OMX – several of private and listed companies and an active mother of three. Johanna was named the CEO of Mobiento Group in January 2011 with the assignment to grow the group internationally.
Elias Arnestrand Twitter | Linkedin | Blog
Business Developer at Samtrafiken and researcher at the Viktoria Institute (SE)
Elias has a background at Stockholm Public Transport (SL), the Swedish Road Administration and as a consultant in the public transport industry. He has been working with development of new services for traffic information and provision of traffic related data to third party developers since 2005 and earned his MSc in Sociotechnical Systems Engineering and Degree of Bachelor of Science in Business at Uppsala University.
CANCELLED :-{( One of Sweden’s most respected proponents of open data, named as “one of the top ten people in Sweden that the Prime Minister should listen to” by Internetworld. Peter is engaged in pet projects such as opengov.se and eutveckling.se and also holds a chair in the advisory group for the Swedish IT minister Anna-Karin Hatt. Throughout the years, Peter has specialized in e-government, process analysis, lean/agile software development, accessible user interfaces, interoperability and semantic web technology.
Ellen has a long time developer background, and she knows the current publishing platforms and programming environments as her own backyard. With a strong focus on interactive media, Ellen has fought on the front-line of the web, mobile, social media and electronics for the last decade. Previously to Society 46, Ellen worked with some of the leading interactive agencies in Sweden and UK, such as: Great works, Starring, Dancing Bee And Digit London.
Founder of College for Higher Vocational Studies of Sweden (SE)
As strong visionary and a skilled debate artist, Claes has the ability to see true disruptiveness far beyond extrapolation of trends. Previously to the successful mobile classes at the National College for Higher Vocational Studies, Claes co-funded the legendary live personal webcasting service Bambuser that NMDS uses for its session documentation. Claes has been a looooong time Apple afficionado and was also the leading force behind MacMeckarna in the underdog 90-ies.
Andre Fabris Twitter | Linkedin
Application Development Consultant, Developer Relations Group, RIM (UK)
Over the last three years Andre has worked with major brands and helped them bring their solutions to the BlackBerry platform. Andre is working as a BlackBerry development evangelist covering the large part of EMEA region.

Erik is currently working at the research department at Sony Ericsson on next-generation technologies for smartphones. He spends his time trying to combine new and existing technologies to provide new enablers, services and applications to smartphone users and developers. Before starting at the research department he was one of the lead architect for the Xperia X10 mini/mini pro project. With a deep knowledge about smartphone technology and Android, as well as a long experience from enterprise and web development, he likes to combine things from many different areas into new and unexpected solutions.
Riga is Senior Technical Evangelist for Windows Phone 7 in Microsoft’s Developer and Platform Evangelism (DPE) group. In this role he runs around demonstrating the compelling technical and business value of the Windows Phone platform and how partners benefit when publishing apps to the Windows Phone marketplace. Ben also supports the Microsoft field by engaging in key projects and recruiting target customers and partners.

Ola Larsén Linkedin | Blog
Head of Alliances & Developer Relations at RIM (SE)
Ola Larsén has over 18 years experience in the IT and telecoms sector. Before joining RIM, Ola Larsén was the VP of Marketing at TAT – The Astonishing Tribe, before that as Senior Director of Sales & Product Marketing with Teleca’s product company Obigo, managing the global rollout of their mobile browser and mobile client suite of applications. Previous assignments also include VP Marketing at Appium Technologies, Director Business Development with Telia Sonera, as well as with Ericsson, AT&T-Unisource and Unisys, where Ola held senior roles within sales, marketing, business development and R&D.
Richard Savage Linkedin
Director of Business Development, Qualcomm (SE/UK)
As Director Business Development at Qualcomm Europe, Richard is responsible for Scandinavia, and the Baltic States. Richard joined Qualcomm in April 2004. Prior to joining Qualcomm, Richard has held similar positions for the last nine years at Ericsson Telecom AB and at Appload AB in Sweden. Richard has also recently been named Managing Director of the Qualcomm Sweden Branch which he holds in conjunction with his Business Development role.
Istvan Siklossy
Engineer at Qualcomm Austria Research Center
Istvan Siklossy is a software developer with a background in artificial intelligence, games development and augmented reality. He holds several years of experience researching and developing camera-based applications that provide rich interactive experiences. Istvan is a senior engineer at Qualcomm who contributed first-hand to the development of Qualcomm’s AR SDK. Prior to Qualcomm, Siklossy developed commercial grade applications such as “EyePet”, an AR game. He holds a degree in Computer Science and Artificial Intelligence from the University of Edinburgh, U.K.
Anna Caracolias Twitter | Linkedin | Web
Founder & CEO of Adimo InMobile (SE)
Anna is a true visionary and an old-timer in the mobile biz, with a clear focus on business development. She is convinced that every company, no matter what they do, can enhance business by adding mobile to their communication. Works from the perspective that the human interaction is the critical part when developing mobile services. Former programmer who switched to the “user side”.
One of three finalists in this year’s “Technical woman of the year – Sweden”, by SAAB security. Anna often debates mobility and give talks on the topic of mobile business development at conferences, and is a member of IIS/.SEs policy advisory board.
Joakim Nemback Twitter | Linkedin | Web
User Experience Designer, Svenska Spel (Gotland
SE )
Joakim works with strategy development for Svenska Spels mobile channel – a true user advocate with a strong focus on understanding the user needs when only having access to mobile devices, mainly smartphones – always trying to learn about the inner urges, needs and use this knowledge to make the everyday life of the users just slighty easier. In his impressive portfolio, most notable is the lead interaction design for Oddset Lången, Oddset Live, Oddset Bomben and co-designer for Lotto, Stryktipset and Oddset Powerplay. Previously to Svenska Spel, Joakim was at Sony Ericsson, working with user behavior and content portfolio.
Sid Thekkepat Twitter | Linkedin | Web
Associate, M8 Capital (UK)
Sid works with m8 capital, a London-based VC firm that is solely focused on the mobile sector. He has strong experience in the mobile technology sector and has advised multiple mobile operators across Asia and Europe. Prior to this he was a management consultant with Oliver Wyman working with telcos on strategic issues and advising them on their M&A activity. Recently, he also worked with Vodafone on a project to identify adjacent market growth for mobile operators opportunities including mobile applications, NFC, healthcare, cloud computing and financial services. Sid is a graduate of the Georgia Institute of Technology (B.S.) and of London Business School (MBA)
Carl Bock Skype | Linkedin | Web
Creative Director, Monterosa (SE)
Carl’s been in the digital advertising industry for well over a decade, working with everything from global multi million dollar campaigns to digital service development. He’s now leading the creative work at Monterosa, an award winning mobile agency with offices in Stockholm and Singapore. In the beginning of next year Carl will be responsible for Monterosa’s new office in New York. Monterosa works with everything mobile, all the way from long strategic projects to fast moving campaigns on a global market. Based on mobile behavior and user experience, Carl strives for the next big thing and bring it to the market. Prior to Monterosa Carl has, among other things, been working as Digital Director at Garbergs advertising agency and Creative at AKQA in San Francisco.
Andreas Bernström Twitter | Linkedin | Web
CEO Rebtel (SE)
Andreas Bernström is the CEO of Rebtel, innovator of the year 2011 in Sweden and the world´s second largest mobile VoIP company with over 13 million users. Rebtel handles 1 billion minutes per year and has a revenue run-rate of $75 million. Prior to Rebtel, he was the COO of Taptu, one of the leading mobile search engines. Before Taptu Andreas was Managing Director at TradeDoubler UK, where he grew the operation from $4m to $110m in revenues, and helped the company establish a dominant market position. In 2007, Andreas was promoted to COO, leading 600+ employees to more than $500 million in revenues operating in 19 territories.
Andreas Krohn Twitter | LinkedIn | Blog
API Specialist at Dopter AB
Andreas consults in the use, development and promotion of open APIs as well as regarding the business strategies involving open APIs. He also teaches courses in the subject as well as speaks regularly about open APIs and mashups. Currently developing apiHQ.com – a service to make it easier for developers to start using APIs.
Emil Stenström Twitter | LinkedIn | Blog
Founder of Kundo.se and API specialist
Emil is the founder of Kundo, a company that sells a platform in the intersection between customer service and social media. Kundo’s social platform helps companies utilise the commitment and knowledge of its customers. Emil has both been part in adapting Kundo to mobile (both responsive web and iOS development), and developed an API for access to all content on Kundo.


Moderator: Jennifer Hicks
Sofia Svanteson
Johan Lopes 




